PROMOTE YOUR CHOIR
This is a resource to assist with promoting your choir to attract more members and grow as a community.
Last updated: 23 August 2023
WHY PROMOTE YOUR CHOIR?
With One Voice choirs are all about building and nurturing positive and healthy communities. This goal far supersedes any lofty ambitions to lift the standard of choral music in Australia!
One of the most important parts of a healthy, sustainable community is growth – sharing the joy of singing and community with as many people as possible. This feels like an uphill battle sometimes, but there are some simple ways we can go about starting.
Click on the headings to learn more
Social media is a fantastic way to promote your choir and reach new people. Posting regularly is the best way to increase your choir’s reach – check out our ‘Social Media Guidelines’ resource for some more tips.
Paid ads are an option to consider. They are very effective at targeting people – you can make sure your ad is only seen by people in your area who are interested in choirs. However, it is important to consider whether this reach will be converted into new people actually joining your choir.
It is important to have measurable goals when using social media, so make sure you are sending people to your WEBSITE – that way we can track the success of your campaign by how many ‘Expressions Of Interest’ you receive through the site.
Creativity Australia sends out a bundle of promotional materials to each choir at the start of 2023. These are a great resource for spreading the word about your choir in the local community. Bring them along to any performances to hand out to interested audience members. Your area might have a community noticeboard where you can pin up a postcard or flyer. You can also leave them around your area – in community centres, cafes, doctor’s offices, etc. Just make sure you ask the staff first!
We’re always happy to get more printing done for choirs that are using it effectively – just get in touch with us. If you’d like to organise your own printing, we have a poster template available. We also have a Digital File Library of all our brand colours, logos, and fonts.
Are you familiar with CANVA? Let us know, and we’ll pass on the login details so you can access our brand hub.
Local news is a great way to reach people in your local area. We have a Press Release Template available, including some tips for how to use them effectively.
Most local media will also have the option to buy ads – take a look at the website of your local newspaper, radio station, or tv station.
Keep in mind that local media is always thirsty for good local content. If you have some uplifting news for them about their residents, they are generally delighted to help spread the word.
The best way to show the world what your community is all about, is to bring the music to the people! Performances in public places with lots of foot traffic is a great way to engage with the local community, and welcome them to join you.
Paid performances are great, but if done well, a free performance in a good place can pay for itself tenfold over time. Don’t forget to bring your flyers and wear your t-shirts. And remember, most people are shy and need some encouragement to make the leap!
If you have any questions or need any assistance, we’re always happy to help! Contact us at firstname.lastname@example.org.